Website enquiries
Move qualified website leads into a structured WhatsApp conversation while retaining the enquiry context.
WhatsApp Business integration
WhatsApp API integration for websites, apps and business workflows.
Connect customer conversations with your website, CRM, application or support process through a practical WhatsApp Business API integration built by Esperto Technologies.
Website and application integrationChatbot and human handoverWebhook and CRM workflows
WhatsAppBusiness messaging
Website
Chatbot
CRM
API
More than a chat button
Integrate WhatsApp into your website and the systems behind it.
A basic WhatsApp link is useful when visitors only need to open a chat. A full WhatsApp Business integration goes further: your website or application can save context, receive message events through webhooks, use approved templates, route enquiries and update internal records.
Esperto designs the integration around the customer journey and your team’s operating process. That can include a custom backend, admin visibility, CRM actions, chatbot steps and a clear route to human support.
WhatsApp integration use cases
Useful messaging connected to real business work.
WhatsApp chatbot API
Create guided replies, lead qualification, FAQs and human handover around an approved business workflow.
CRM and operations
Save conversations, update lead stages and connect follow-up tasks with your existing business systems.
Transactional updates
Send approved templates for bookings, orders, service reminders, status changes and customer notifications.
Development scope
A WhatsApp developer API integration built around your stack.
We can connect the messaging layer with Next.js websites, Laravel applications, custom APIs, databases, admin panels and agreed third-party systems.
WhatsApp Business Platform setup guidanceWebsite forms and click-to-chat journeysInbound and outbound webhook handlingApproved message-template implementationRule-based or AI-assisted chatbot flowsCRM, booking and order-status connectionsAgent routing and human handoverDelivery-status logs, errors and retriesAdmin dashboards and conversation contextTesting, deployment and technical documentation
Integration process
From message journey to tested production workflow.
Discover
Confirm the use case, message journey, users, consent model and systems that need to exchange data.
Configure
Prepare the WhatsApp Business Platform setup, numbers, webhooks, templates and required credentials.
Integrate
Build the API connection, backend logic, dashboard visibility, chatbot rules and human-handover flow.
Validate
Test consent, templates, delivery states, errors, retries, permissions and the complete customer journey.
Launch
Deploy the approved integration, monitor initial usage and document the operating workflow for your team.
Responsible implementation
Consent, templates and platform rules are part of the technical design.
WhatsApp Business messaging is governed by Meta’s current platform policies, account controls and template processes. Businesses remain responsible for lawful consent, accurate content and appropriate use. We build the agreed technical workflow and help your team understand its operational responsibilities.
WhatsApp API integration FAQs
Questions before connecting your business systems.
What is WhatsApp API integration?
WhatsApp API integration connects the WhatsApp Business Platform with a website, application, CRM, chatbot or backend workflow so approved business messages and customer replies can be handled programmatically.
Can you integrate WhatsApp into a website?
Yes. We can integrate WhatsApp in a website for click-to-chat journeys, structured lead capture, chatbot flows and backend messaging. The appropriate approach depends on whether you need a simple conversation link or full WhatsApp Business API integration.
What is the difference between a WhatsApp link and WhatsApp Business API integration?
A click-to-chat link opens a conversation in WhatsApp. API integration can connect messages, templates, webhooks, automation, CRM records and support workflows with your software.
Can you build a WhatsApp chat bot API workflow?
Yes. We can build rule-based or AI-assisted WhatsApp chatbot workflows for FAQs, lead qualification, booking assistance, status checks and human handover, subject to platform rules and the agreed scope.
Do I need customer consent before sending WhatsApp messages?
Businesses should collect appropriate opt-in and respect customer preferences. The exact consent, template and messaging requirements depend on the WhatsApp Business Platform rules and applicable law.
Are Meta or provider charges included in development?
No. Meta conversation or message charges, business-solution-provider fees, phone numbers and other third-party costs are separate unless the written project scope explicitly includes them.
Can you guarantee account or message-template approval?
No. Business verification, phone-number registration, account quality and template approval are controlled by Meta and relevant providers. We can help prepare and troubleshoot the technical setup but cannot guarantee third-party approval.
Start the integration