Use consistent campaign names
Keep source and medium values predictable—such as google / cpc and newsletter / email—so analytics reports do not split the same channel across spelling variations.
Free campaign tracking tool
UTM Campaign URL Builder
Add consistent campaign parameters to any landing-page URL. Create tagged links for ads, email, social media, partner campaigns and offline promotions without changing the destination page.
Campaign URL
Parameters stay in your browser
The builder processes the URL locally. It preserves existing query parameters and replaces only the UTM values you enter.
What are UTM parameters?
UTM parameters are labels appended to a link. Analytics platforms can use them to attribute visits and conversions to a campaign. utm_source identifies the platform or publisher, utm_medium describes the channel, and utm_campaign names the promotion. Term and content are optional values for keywords or creative variants.
How to use this campaign URL builder
- Paste the final landing-page URL.
- Add the campaign source, medium and name.
- Use term and content only when they improve reporting.
- Copy the finished URL into your advertisement, email, post or QR code.
- Test the link and confirm campaign traffic in your analytics platform.
UTM parameters help attribution; they do not install analytics or guarantee that a platform records a visit. Your website still needs an appropriately configured analytics system and consent process.