Schema Markup Generator

How to generate and publish JSON-LD

1. Choose the schema type that matches the page’s visible content.
2. Enter accurate names, URLs and details using the field guide below.
3. Choose Copy script and place the resulting script in the page HTML. A downloaded JSON file needs an application/ld+json script wrapper when embedded.
4. Publish and inspect the page with the schema markup validator.
5. Check supported search features with Google’s Rich Results Test.

Choose the right schema type

Use LocalBusiness for a local business, Organization for an organization, Product for a product and offer, Service for a service and provider, Article for editorial content, FAQPage for visible questions and answers, BreadcrumbList for navigation, and SoftwareApplication for an application.

What should you enter in each field?

Name: match the name visitors see. Canonical URL: enter the preferred public URL for the page or entity. Image URL: enter a complete, accessible image URL. Leave optional details blank rather than inventing them.

Price: use the real offer amount. Currency: use a currency code such as INR. Availability: use an accurate Schema.org value such as InStock. Dates: use actual publication and modification dates.

Worked example: organization JSON-LD

Select Organization, then enter a name and canonical URL. This fictional example shows the resulting structure; replace the placeholders before publishing.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Studio",
  "url": "https://example.com/"
}

FAQ and breadcrumb input examples

For FAQPage, enter one question and answer per line, separated by a vertical bar: How do I contact support? | Use the contact form. Include the same question and answer on the page.

For BreadcrumbList, enter Home | https://example.com/ on the first line and Services | https://example.com/services on the next. Keep the order consistent with site navigation.

Validate syntax and published content

Valid JSON syntax does not mean all required properties are present or that a search feature is available. Review the fields and visible content, then test the deployed URL. Structured data does not guarantee a rich result or a ranking improvement.

Use the schema markup validator to inspect your published markup and the canonical tag checker to check its preferred URL.