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App revenue &
break-even calculator.

Explore how users, pricing and costs affect a mobile app business. Set unused revenue streams to zero and replace the example numbers with your own assumptions.

Calculations run in your browser. Inputs are not submitted by this calculator.

Monthly active usersActive users in one month, not lifetime downloads.Paying subscribers (%)Share of active users paying the monthly price.Monthly subscription price (₹)Use revenue excluding taxes and expected refunds.Subscription fee (%)Your blended store or payment fee, not a quoted default rate.Ad impressions per active userAverage served impressions across all users, including users seeing no ads.Publisher eCPM (₹)Net ad revenue per 1,000 served impressions; use your own forecast.Marketplace spend per active user (₹)Average monthly transaction value across all users; enter 0 if unused.Marketplace commission (%)Your share of marketplace transaction value.Marketplace payment cost (%)Percentage of full transaction value borne by your business.Operating cost per active user (₹)Hosting, support and usage costs that grow with active users.Fixed monthly operating costs (₹)Team, software and overhead independent of user count.Monthly acquisition budget (₹)A fixed scenario budget; does not predict how many users it buys.Initial development investment (₹)Used only for simple payback, not monthly operating profit.

Illustrative monthly scenario

Estimated operating profit

-₹1,570

Subscriptions: ₹39,800
Advertising: ₹9,600
Marketplace commission: ₹0
Total revenue: ₹49,400
Fees + operating costs: ₹50,970
Contribution / active user: ₹3
Break-even active users: 10,470
Simple investment payback: Not reached

Break-even assumes the same conversion, prices, ad yield and cost per user at every scale.

Before tax and financing. Illustrative assumptions, not earnings forecasts, market benchmarks or a development quotation. Revenue is not cash received. Fractional subscribers represent an expected average.

What the calculator measures

Monthly model and formulas
Measure	Formula
Subscription revenue	Active users × paying share × monthly price
Advertising revenue	Active users × average served impressions × publisher eCPM ÷ 1,000
Marketplace revenue	Active users × average transaction value per user × commission rate
Payment fees	Subscription revenue × subscription fee + full marketplace transaction value × processing rate
Operating profit	Total revenue − payment fees − per-user operating costs − fixed operating costs − acquisition budget
Break-even users	Fixed operating costs plus acquisition budget, divided by positive contribution per user; rounded up
Simple payback	Initial development investment ÷ positive monthly operating profit

Marketplace transaction value belongs partly to sellers; only your commission counts as revenue. The model assumes your business bears the payment cost on the full transaction value. If the seller bears that cost, adjust the processing field accordingly.

Ad impressions are averaged across all active users. If subscribers see no ads, reduce that average to avoid counting advertising they will not see. The publisher eCPM input should already reflect the ad network's share.

Use scenarios, then measure reality

Run a lower conversion and higher cost scenario before choosing a build budget. The initial numbers are arbitrary examples, not expected results for India or any app category. Paying users, retention, acquisition and ad yield are not predicted by this tool.

This is a steady monthly model. It excludes growth ramp, churn over time, tax, financing, working capital and payout delays. Include estimated refunds in the net subscription price and transaction inputs. Simple payback assumes the same positive profit every month and does not discount future money.

Turn the model into a buildable product.

Scope subscription access, payment reconciliation, commissions and reporting with Esperto.

Discuss app monetisation Understand the revenue models